Behavioural change and principles of sustainable development help businesses stand out from the crowd
Delphius, a coaching and consultancy business, worked with the Sustainable Business Team and the Wales Centre for Behaviour Change to embed principles of behaviour change and neuro-psychology into its approach to leadership and consultancy.
Janet Hamilton-Wilks, Owner-Director, used the Sustanable Business HealthCheck and a free WCBC workshop to identify areas in which to strengthen her business, leading her to write key policies. Frameworks of business sustainability helped Delphius define its brand. By examining the activities which have multiple social, environmental and economic impacts, Janet was able to explore those aspects which differentiate her business from others.
Tailoring an Environmental Policy to her business helped satisfy Janet that Delphius was not just ticking boxes, but making a real contribution to enhancing the environment. Delphius has also made a commitment to the Welsh language. Examining the business case for using Welsh helped identify the benefits of making Welsh visible on publications and marketing materials, and of encouraging staff to speak Welsh.