Identifying selling points using the Sustainable Business HealthCheck
So much more than just a farmer’s market, Marchnad Ogwen provides an outlet for locally produced foods and crafts, reflecting the linguistic, agricultural and artistic heritage of the Ogwen valley.
As part of a project to increase footfall and the variety of produce sold the Wales Centre for Behaviour Change used the Sustainable Business HealthCheck to help identify the market’s strong selling points.
It soon became clear that the use and promotion of the Welsh language drives many of Marchnad Ogwen’s positive impacts.
The bilingual market attracts local stallholders, reducing the tendency to sell products sourced from further afield, lessening the impact of transport on the environment. It also increases the value of the market as a place to bring English and Welsh speakers together. This results in an appeal to a very dense local market and consequently a high economic impact on the local community. The market is thriving and has recently moved to a new location, Neuadd Ogwen.
For further information please visit http://www.marchnadogwen.co.uk