The Sustainability Lab wins Best Impact Award
by Einir Young
We’re delighted to announce that Dr Einir Young & Gwenan Griffith of The Sustainability Lab at Bangor University have won the Bangor University Best Cultural and Societal Impact Award 2015. The Awards Evening was held last night at Theatr Bryn Terfel in Pontio, the University’s New Arts and Innovations Centre.
#Ecoamgueddfa: The museum without walls
In April 2014 The Sustainability Lab at Bangor University partnered with seven heritage sites on the Llŷn Peninsula to establish #Ecoamgueddfa, the first ever ecomuseum in Wales and the first ecomuseum in the world to be fully digital.
The main aim of this initiative is to drive tourism business in the region during the shoulder season with a conservative estimate of increased revenue of £2million to the economy through cultural tourism.
In order to achieve this the partners in the #Ecoamgueddfa identified a need for co-ordinating and co-marketing the ‘offer’ to visitors to Pen Llŷn. A digital marketing package has been developed on social media platforms, with apps and websites developed for the Welsh and European markets. In the relatively short time since establishing the initiative, the global audience for communications from the #Ecoamgueddfa has reached upwards of 150,000.
These outstanding results have been achieved through a combination of training packages for the partners, their volunteers and guides, alongside the development of a brand that has been rolled out across social media platforms including Facebook, Twitter, YouTube and Instagram. In addition, an accompanying calendar of events has been developed for the sites and for the wider tourism sector on the Llŷn Peninsula leading to the inaugural #Ecoamgueddfa Festival held over 9 days in June 2015.
The driving force behind the project has been a very successful Knowledge Transfer Partnership and the close collaboration developed between the partner sites and the Sustainability Lab at Bangor University is set to continue. The project to date has led to the establishment of a Wales and world first that continues to directly benefit both the skills development and the economy of rural North Wales.
- Gwyn Jones, Oriel Plas Glyn y Weddw, Llanbedrog
- Meinir Pierce-Jones, Amgueddfa Forwrol Llyn Maritime Museum
- Dafydd Davies-Hughes, Felin Uchaf, Rhoshirwaun
- David Hughes, Plas Heli, Y Ganolfan Hwylio Genedlaethol
- Mair Saunders, Nant Gwrtheyrn
- Andy Godber, Porth y Swnt & Plas yn Rhiw – National Trust
- Arwel Jones, Llyn Landscape Partnership